SEASONAL PLANNER
When is a good time to use promotional products?
Research studies have shown the outstanding effectiveness of promotional products—especially in a tough economy—in developing brand identity, generating leads, improving direct mail/advertising responses, encouraging repeat/return business, increasing trade show traffic and building customer loyalty.
Each month hosts abundant opportunities to use promotional products for a variety of reasons. We've provided here a partial list of events for this time of the year.
AUGUST
National Golf Month
Shoot the breeze with your clients by treating them to a round of golf. While you’re comparing strokes, demonstrate how a monogrammed golf set—complete with golf balls, tees and divot repair tools—can capture any golf-loving customer. Throw in an embroidered golf towel, and you’re sure to score a hole-in-one.
Home Business Month
With the strain of the morning commute and increasing popularity of the internet, entrepreneurs have found value in growing their businesses from home. Show your clients how to reach these individuals with sleek portable flash drives or a wireless mouse for the laptop.
Children’s Vision And Learning Month
Researchers estimate that one in four children have undiagnosed vision problems. Help your optometrist and ophthalmologist clients educate parents and children with cool giveaways such as customized sunglasses or silly eyeball goggles.
National Fresh Breath Day––August 6
Whether you prefer extra onions or a dash of garlic––your breath is sure to need a boost of freshness. Help your clients achieve sweet success with logoed breath mints or toothbrush kits.
The Wizard of Oz Anniversary––August 25
Lions, tigers and bears––oh my! On this day in 1939, this classic motion picture was released, forever changing the world of cinema. In celebration of this theatrical classic, show your video store clients how a basket full of popcorn and treats will enhance their Wizard of Oz viewing experience.
Be Kind To Humankind Week––August 25-31
With days like Motorist Consideration Monday or Forgive Your Foe Friday––this week is sure to bring out the kindness in everyone. Your clients can create smiles with bright, happy-face key chains or scrumptious chocolate gift boxes, for those who want to be extra sweet.
SEPTEMBER
College Savings Month
With the cost of higher education on the rise, it’s never too soon to start saving for those years after high school. Your bank or school clients can start penny-pinching with shiny, imprinted piggy banks or practical pocket calculators.
National Coupon Month
Statistics show that seven out of 10 people in America use coupons. Get your clients on this money-saving band wagon with customized coupon organizers and scissors. These items are sure to create delighted customers for your department store, small retail or grocer clients––not to mention a little extra cash in everyone’s pocket.
National Assisted Living Week––September 9-15
This week, show your respect to those who have lived through some of America’s most memorable years. Your nursing home clients will love customized journals––a thoughtful gift to give residents who want to reminisce about old times. Or, a scrumptious tin of chocolate chip cookies is be a sweet gesture for a neat generation.
International Eat An Apple Day––September 15
Not only does eating an apple a day keep the doctor away, it also helps reduce blood cholesterol and the risk of stroke. Help your school or healthcare clients educate their customers about this wholesome fruit with bright red apple yo-yos or useful apple peelers.
National Clean Hands Week––September 16-22
During this week, spread the word on the importance of good hand hygiene. Help your clients stay germ-free with portable sanitizing gels or customized hand wipes. These cool cleansing items are ideal for your medical, daycare or restaurant clients.
Babe Ruth Home Run Record Anniversary––September 30
On this day 80 years ago, Babe Ruth made his mark on America’s favorite pastime. Celebrate this highlight in sports history with bat-shaped key chains, pens and pencils or imprinted baseballs or gloves.
OCTOBER
Adopt A Shelter Dog Month
Help man’s best friend by encouraging your veterinary and pet store clients to promote this life-saving event. Items such as paw-print leashes or shiny dog tags can help support the adoption of needy canines.
Halloween Safety Month
Whether a princess, cowboy or scary goblin, kids don’t think about the truly scary part of Halloween––an injury on the trick-or-treating trail. Let your school and daycare clients know that customized flashlights, glow-in-the-dark bags, or reflective stick-ons can shed light on the importance of Halloween safety.
National Book Month
With the turn of a page, books can whisk readers away into a different world. Celebrate this reading-focused month with colorful book marks or book lights––for those who like to read before drifting away to dream land. Think about imprinted tote bags or book bags to help your school, library or bookstore clients celebrate one of America’s favorite pastimes.
Class Reunion Month
Whether it’s been 10, 20 or 30 years, class reunions are highly anticipated gatherings of old friends. Help your local high school committees prepare with imprinted “Class Of” t-shirts or double-sided picture frames––to capture old and new memories.
National Story Telling Day––October 5
Once upon a time––we all enjoyed listening to a great story. Tales about pirates, princesses and adventures were brought to life by the turn of a page. Share the magic of reading with your daycare, school and library clients with colorful bookmarks or imprinted tees to wear during story telling.
Evaluate Your Life Day––October 19
This day gives you the opportunity to step back and take a good look in the mirror. Are you where you pictured yourself at this stage in life? Help your clients reflect with compact mirrors for their offices or briefcases, or customized planners for goal setting.
Internet Day––October 29
Today it’s difficult to imagine life without the convenience and accessibility of the internet. Promotional laptop cases or customized computer screen sweeps are ideal products for your clients to share with their computer-savvy customers.
NOVEMBER
I Am So Thankful Month
With Thanksgiving right around the corner, it’s important to show your gratitude to all in your life. Your clients can give thanks to their customers with yummy fortune cookies that crack open to say “I’m fortunate to work with you.”
Military Family Appreciation Month
This annual observance provides an opportunity to honor the extraordinary contributions of our nation’s military families. To help celebrate this well-deserved event by suggesting your clients donate customized yellow lapel ribbons or yellow ribbon decals to place proudly on their customers’ vehicles.
National Men Make Dinner Day––November 1
Whether you prepare a fresh meal from scratch or pick up something yummy from at the drive-thru, somebody has to be responsible for feeding the family. So on this day, why not let the man of the house take charge of the culinary duties. Macho-man aprons or “Kiss the Chef” hats are just the right products to help men get inspired for their kitchen time endeavors.
National Flossing Day––November 23
Floss, floss and floss some more. Suggest that your dental and orthodontic clients hand out dental floss––with their name and logo of course––to their loyal flossing clients. Or, a toothbrush and floss set will ensure they are thorough in their daily dental rituals.